An executive of a leading tyre manufacturing company suggests the embodiment of sustainability and stakeholder-centric models to future proof companies. Highlights: Innovative approaches to developing sustainable tyres are essential to really drive down emissions from the motor industry. Disused tyres pose a huge environmental challenge. The tyre industry has been looking at and experimenting with innovative use and recycling of old tyres for sustainability, including recycling old tyres. When over 3,000 business and political leaders convene in Davos next [...]