The global emergence of Ayurveda
This ancient Indian science is enjoying a global revival thanks to the Covid-19 pandemic.
Pradip Burman sells Sanat to Willmar Schwabe
The proceeds of the sale will be used to support Pradip Burman’s Mobius Foundation.
What attracts the world to Yoga and Ayurveda
Yoga and Ayurveda are not just the cornerstones of the global well-being revolution but also seen as credible and cool, explains India Inc. Yoga expert. The Indian High Commission in London, on behalf of India’s Ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH), signed a memorandum of understanding (MoU) with Dr Michael Dixon of the College of Medicine in April to create AYUSH centres around the UK. The Indian government set up the Ministry of AYUSH to [...]
The Essentials of attracting investments into Ayruveda
After years of research with experts and bio-chemists, Forest Essentials set off to build on the 6,000-year-old Indian science of Ayurveda. Company chief Samrth Bedi talks ‘India Investment Journal’ through his ‘Luxurious Ayrurveda’ tagline, the tie-up with American skincare giant Estee Lauder and future plans. What in your opinion attracted investors to Forest Essentials? Successful brands are built on rich heritage and history. What is compelling about Forest Essentials is its focus on the skill, science and tradition of Ayurveda [...]