The Essentials of attracting investments into Ayruveda
After years of research with experts and bio-chemists, Forest Essentials set off to build on the 6,000-year-old Indian science of Ayurveda. Company chief Samrth Bedi talks ‘India Investment Journal’ through his ‘Luxurious Ayrurveda’ tagline, the tie-up with American skincare giant Estee Lauder and future plans. What in your opinion attracted investors to Forest Essentials? Successful brands are built on rich heritage and history. What is compelling about Forest Essentials is its focus on the skill, science and tradition of Ayurveda [...]