StyleDotMe plans to foray into international markets

Gurugram based fashion tech start-up StyleDotMe is reportedly planning to tap international markets after raising $467,761 in a pre-Series A funding from new and existing investors last week.

“We are looking at markets like the United Arab Emirates, where several of our clients already have a presence as well the United States,” StyleDotMe Co-founder and Chief Executive Meghna Saraogi told The Economic Times.

StyleDotMe’s augmented reality technology, mirrAR claims that it has revolutionised the jewellery industry by enabling virtual try ons in real time. With a client portfolio consisting of over 150 jewellers like Tanishq, Kalyan Jewellers, Senco, and HazooriLal Legacy, across 28 cities, mirrAR is now ready to enter the global market.

The start-up is also planning to use the funds raised to foray into new categories like eyewear and watches. Saraogi said they are now working on rolling out this technology to makeup category, at a time when brands are increasingly looking to offer contactless virtual trials to its customers amid the Covid-19 pandemic.