Vivo unveils new ‘Make In India’ logo
The new logo will be printed on the box of all devices that it will sell in India.
Chinese handset maker Vivo unveiled a new ‘Make in India’ logo to show its commitment towards investing and manufacturing in India. The new logo will be printed on the box of all Vivo devices it will sell in the country.
Nipun Marya, Director – Brand Strategy, Vivo India, said: “We, at Vivo India, have been aligned to the ‘Make In India’ initiative since the beginning. The new logo reiterates our commitment to make India manufacturing hub and reinstates our mission of being an international local organisation.”
Vivo had last year committed to investing $994 million towards manufacturing devices in India. As part of its commitment to the Indian market, all devices that are sold in India are manufactured in India.
Vivo India had announced a contest last year inviting designs that showcased company’s commitment to making India a manufacturing hub. The winning logo was designed by a design enthusiast Rahul Patel and crowdsourced on Talenthouse India.