IntellaSphere to buy Mumbai firm Edgytal

US digital marketer IntellaSphere Inc. said it has agreed in principle to buy Mumbai-based Edgytal Digital Marketing Pvt. Ltd operating in the same segment. Edgytal has a presence in India, the US and Canada, while IntellaSphere operates offices in the US and India. The acquisition will see IntellaSphere's India operations merge with Edgytal India. The merged entity will be led by Edgytal chief executive officer Kirti Bhargava. Edgytal MD Aditya Mehta will join IntellaSphere US as its vice-president of business development. Founded in 2015, Edgytal says it has worked with over 115 clients in eight countries. The start-up provides services social media marketing, search engine optimisation, media campaigns and digital consulting. IntellaSphere says it uses a collaborative approach to help its clients market their services more productively. The company uses its platform - the Brand Affinity Marketing System - to help its customers grow their brand awareness and recognition.