Airtel picks up 10% stake in edtech start-up Lattu Media

Lattu Kids becomes the fourth company to join Airtel accelerator programme, which allows start-ups to leverage Airtel's robust ecosystem.

Bharti Airtel acquired 10 per cent stake in edtech start-up Lattu Media as part of the Airtel Start-up Accelerator Programme. Lattu Kids becomes the fourth company to join Airtel accelerator programme, which allows start-ups to leverage Airtel's robust ecosystem.

Mumbai based Lattu Kids specialises in digital learning tools for children. The app focuses on improving English vocabulary, English reading, and Math Skills for children under the age of 10 years through entertaining, fun learning animated videos and games.

The investment will enable the telecom operator to add edtech to its premium digital content portfolio and give distribution scale to quality learning material from Lattu Kids.

The COVID-19 pandemic and closure of schools has further accelerated the adoption of virtual classrooms and digitally enabled learning, Airtel said.

Estimates indicated that India edtech will become a $2 billion plus industry by 2021, the company added.