Xiaomi to sell phones via vending machines in India
Chinese handset maker Xiaomi is set to install its own vending machines for smartphones and accessories in major Indian cities.
The latest move comes as the company works on ways to retain its dominant position in the hyper-competitive smartphone market in India.
Called as ‘Mi Express Kiosk’, these vending machines will allow consumers to make purchases and pay for the transaction through credit or debit cards, cash and UPI.
The company said this innovative model offers “the efficiency of e-commerce business making it a cost-effective approach and is scalable”.
It added, “All technology equipping Mi Express Kiosks has been researched and developed in India, further extending the brand’s commitment to India.”
Xiaomi said it aims to set up several of these kiosks in the coming months across metro cities in public areas such as metro stations, airports, and shopping malls.
In April, the Chinese tech major had said it expects to have 10,000 retail stores in India and 50 per cent of its business to come from the offline route by the end of this year.