Von Wellx to shift its production base to India
The company will begin manufacturing in Uttar Pradesh in partnership with Iatric Industries.
German footwear brand Von Wellx, owned by Casa Everz Gmbh, has decided to relocate its entire production from China to India. The company will begin manufacturing at Agra in Uttar Pradesh in partnership with Iatric Industries Pvt Ltd. The collaboration will enable more than 10,000 direct and indirect job creations. The development comes days after Prime Minister Narendra Modi called for self-reliant India amid COVID-19 pandemic.
Ashish Jain, Director and CEO, Iatric Industries, said: “The company chose India over other locations since it believes that India is going to the next manufacturing powerhouse of the world if it is well supported by business conducive government policies.”
Casa Everz Gmbh had two manufacturing units in China with an annual capacity of over 3 million pairs. It has 18 manufacturing units with its 12 licensees across the globe, including Europe, with products selling in over 80 countries.