Why trust is key to business in India: Lessons from Adam Smith to Jack Ma
The author of ‘Trust: Creating the foundation for entrepreneurship in developing countries’ presents a snapshot from his latest work to highlight the importance of a simple set of principles in achieving entrepreneurial excellence. In the past decade, India has become the flavor du jour for investors, whether one uses portfolio flows or direct investment as a measure. As an academic and investor-entrepreneur in India, and in other emerging markets, I often try to regroup with my colleagues to ask ourselves, [...]