A $170 billion retail bounty is at stake! If Mukesh Ambani drew first blood by signing a $3.4-billion deal to buy several retail assets of the Future Group, Amazon struck legally by mounting a credible challenge before global arbitration panels and Indian courts. But there is no victor in sight yet.
E-commerce takes off as strict lockdown and Covid-19 restrictions prompt surge of online customers.
The coronavirus pandemic has failed to dent the excitement and exuberance of brand advertisement in India – with companies big and small rushing to muscle up their marketing spend and translate them into revenue critical to compensate for the Covid-19 slump.
Thanks to the safety and precautions adopted by consumers, in the time of the pandemic, e-payments and cash less transactions have shown a huge surge.
Consumption demand is expected to revive for the e-commerce sector in India this festive season. This could do for Indian tech companies what the 2002-04 SARS pandemic did for Chinese internet firms.
Kirana stores are increasingly finding themselves in a tug of war with domestic and international e-commerce giants pulling at either end in a bid to access market dominion.
Gravity Ecommerce is a new-age consultancy firm that is helping product manufacturers and sellers of diverse categories and sizes to garner maximum revenue through optimal online targeting.
The addition of new products available for e-shopping, the rising prosperity levels in Tier II and Tier III towns and the increasing penetration of the internet and smartphones will fuel the next phase of growth of India’s e-commerce sector.
Reliance’s acquisition of the Future Group is a consequence of disruptive and opportunistic thinking but it throws up interesting questions about the survival of smaller players.