Paytm First Games forays into South Asian market

The company, in partnership with Daraz, launched its premium gaming app in Bangladesh.

Paytm First Games tied up with Alibaba-owned online marketplace Daraz to enter South Asian markets. Paytm's digital gaming arm launched its premium gaming app in Bangladesh and will soon launch in Nepal, Sri Lanka, and Myanmar.

This partnership will help the company get access to one of the fastest-growing regions in Asia. Daraz First Games will offer more than 100 digital games across different genres that can be played in multiple formats. It will also include fantasy games on the platform in the future based on Bangladeshi gamers' top preference.

Daraz will also launch a redemption centre, where customers can avail of a variety of services with points earned by playing games.

Sudhanshu Gupta, COO, Paytm First Games, said: “Mobile gaming has been exploding in the South Asia region and we endeavour to partner with players who share the same mission. We are thrilled to partner with Daraz to launch a world-class gaming experience in Bangladesh and hope to replicate the same success with games like Ludo and eSports.”